Sheffield Hallam Students' Union supports all our clubs, societies and student groups to actively seek sponsorship. Sponsorship is an opportunity for student groups to gain an extra stream of income which can be used to develop and support the student group. Sponsorship income should not be relied upon but used effectively towards improving the student groups, opportunities, equipment and experiences, while making sure the needs of the sponsor is met.
Sponsorship is the act of supporting a person, organisation, or activity by giving money, encouragement, or other help in return for some form of recognition.
> Sponsorship Policies
> Sponsoship Restrictions
All Students' Union affiliated Sport Clubs, Societies and Student Groups must specifically check with the Students' Union regarding the types of potential sponsors listed below:
Nightclubs and Bars must be approved by the Students’ Union Commercial Department.
Sheffield Hallam Student's Union is committed to representing all students and has active policies on equal opportunities. Therefore, any advertising that could offend any section of the membership on the grounds of race, religion, gender or sexual orientation is not permitted.
Seeking sponsorship requires you to go through a few stages before you can approach potential sponsors as well as after you have secured sponsorship. Your main contact to support you throughout this time will be:
Contact details: firstname.lastname@example.org
Once you have got a sponsorship agreement arranged it must come through the Sports Manager
> Stage One: Initial Meeting
Before arranging a meeting with the Sports Manager you need to consider the following questions. Come prepared with the answers to these questions to your first initial meeting.
** Please note that this initial meeting is not compulsory. It is just advised if you feel you require some guidance and advice before you start seeking sponsorship.
> Stage Two: Sponsorship proposal
After you have met with the Sports Manager you are now ready to put your sponsorship proposal together.
To help you put your sponsorship proposal together the Students' Union has some proposal guidance. This provides guidance for the following:
Download sponsorship proposal guidance notes
Download Sponsorship Proposal Template Letter
> Stage Three: Contacting sponsors
Now that you have put your sponsorship proposal together and tailored it to the different businesses you want to approach, you are ready to go out and meet as many potential sponsors as possible.
How you approach potential sponsors is entirely up to you, but here are some ideas below:
Do's of contacting sponsors
Dont's of contacting sponsors
> Stage Four: Sponsorship Agreement/Contract
Once a sponsor has accepted your sponsorship proposal the next step is to make it all official (legally) through a sponsorship agreement/contract.
Download the SHSU Sponsorship Agreement Form
DO NOT SIGN ANY CONTRACTS OR PAPER WORK WITHOUT FIRST SPEAKING TO THE SPORTS MANAGER
Some companies will provide you with their own contract detailing the agreement and their terms, as long as it contains all the rquired infomation this is permissable but make sure of the following:
Remember to keep to your agreement. The aim is to secure a sponsor and make them want to renew their sponsorship year on year. This means it is important to stick to your terms of agreement not just for your club/society/project, but because you represent the Students' Union, and students as a whole.
Sponsorship funds shouuld be paid into your club account.
> Stage Five: Getting and spending the mone
Spending the money
Once you have received the money please do not feel that your job is done.
Contact the Sports Manager if you have an issue with your sponsor that you feel cannot be resolved.